is the second brewing company formed by the Magnitude & Permanence, Inc. team in Worcester MA. With its inception in the Spring of 2018, the brand's mission is to provide lower ABV beers at the same elite level of beverage quality as its sister brand (Greater Good Imperial Brewing Co, est. 2015). M&P is currently searching for expansion to a brick-and-mortar home for Soul Purpose, which is currently produced 100% by M&P. Due to its immense popularity in the Worcester taproom and Polar Park (home of the WooSox), in 2024 M&P launched CrushGroove in draft, 16oz, and 19.2oz formats as its flagship New England IPA to the broader New England distribution market.